Friday, 16 November 2007
Even Lighter Reading
Following on from Faye's good news, I'm pleased to say that Light Reading will also be released as a mass market paperback by Pan Macmillan, with a provisional publication date of April 2009.
I was a bit overwhelmed by this news, so I asked Will Atkins (Editor of MNW) to explain how such a decision gets made. He told me the following:
'Decisions on paperbacks (and increasingly on MNW titles) are made collectively – I invariably consult our sales and marketing departments (clearly it’s important that they are confident of being able to sell enough to make it worthwhile), as well as discussing with my editorial colleagues. In other words the decision seldom comes down to one individual, though I’m invariably the chief advocate! It’s not always the right move strategically, but increasingly we’re seeking to acquire MNW debuts with the expectation that they will have a mass-market paperback life.'