Roger Morris has an absolutely fascinating post on his blog about trying to promote your books (and the possible pointlessness thereof).
And Dr. Ian Hocking dropped a line in Roger's comment trail directing us to his marvelous post on the "locus of control."
Now I understand why I'm so depressed. Doesn't fix anything, but at least I have a name for it: Learned Helplessness.
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I agree, Roger's post raises an interesting problem. We want to promote our books but can't be sure anything we are doing is actually helping. As somebody once said: everyone knows that half the money spent on advertising is wasted - the problem is that nobody knows which half. I'm sure his conclusion - that we just have to concentrate on writing the best books we can - is right.
Roger (and Frank Tallis) had a really good review today, by the way, in the Sunday Times. Congratulations!
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