It seems discounting has started early on The Dog of the North, now available for pre-order on Amazon.co.uk for only £9.89 (RRP: £14.99). Also offering the title at below market price are Waterstones, pickabook.co.uk and dvd.co.uk. (My experiences of dealing with pickabook, however, are so uniformly poor that if I can cost them a single sale by my negative recommendation, I will be delighted).
Discounts are, on the surface, not good news for a Macmillan New Writer, whose royalties are calculated on the sale price. On the other hand, people are much more likely to buy a 470-page hardback for under a tenner than they are at fifteen quid. My primary interest, as an unknown debut novelist in hardback, is in sales volumes rather than high unit royalties.
I don't know whether such discount wars are common for a book no-one has heard of two months before it's published. What I do know is that it doesn't do my sales prospects any harm.